Politique de confidentialité

PRIVACY AND PERSONAL DATA PROTECTION POLICY FOR PİNKO BUTİK

Last Updated: April 24, 2026

This Privacy and Personal Data Protection Policy ("Policy") regulates how your personal data is collected, processed, protected, and shared by PİNKO BUTİK ("Company", "We", "Us", or "Our") within the scope of the personalized shopping experience we offer through our e-commerce platform and related website (collectively "Services").

By using, visiting, or carrying out any transaction through our platform, you are deemed to have accepted the terms set forth in this Policy. The processing of your personal data fully complies with all applicable national and international legislation, particularly the Personal Data Protection Law ("KVKK") and relevant data protection regulations.

1. Categories of Collected and Processed Personal Data

As PİNKO BUTİK, we collect the following categories of personal data in order to provide our Services at the highest quality standards:

  • Identity and Contact Information: Your first name, last name, delivery and billing addresses, phone number, and e-mail address.

  • Financial Information: Secure portions of your credit/debit card information processed through the payment infrastructure, transaction details, and billing information.

  • Account and Profile Information: Your username, password, shopping preferences, and account settings.

  • Transaction and Order Information: The history and transaction logs of the products you have added to your cart, purchased, returned, or exchanged.

  • Device and Connection Information: The IP address of the device you use to access our platform, browser type, operating system, and unique identifiers.

  • Usage and Interaction Information: Your navigation movements on our website, click data, and records of written/verbal communication with our customer service.

2. Methods of Collecting Personal Data

Your personal data is collected through the following channels:

  • Direct Data Provision: When you create an account, place an order, or contact our customer service.

  • Automated Systems: Through cookies and similar tracking technologies during your visit to our website.

  • Third Parties: Through our e-commerce infrastructure providers, secure payment institutions, and business partners.

3. Purposes of Processing Personal Data

Your collected data is processed for the following purposes in line with our corporate goals and legal obligations:

  • Performance of Services and Operational Processes: Receiving your orders, managing shipping processes, collecting payments, and executing return/exchange procedures.

  • Improving Customer Experience: Providing a personalized shopping experience tailored to your preferences, improving the platform interface, and resolving technical issues.

  • Marketing and Corporate Communication: With your explicit consent, executing campaigns, discounts, new collection announcements, and targeted digital advertising activities.

  • Security and Risk Management: Preventing fraud attempts, ensuring information security standards, and detecting cyber security breaches.

  • Fulfillment of Legal Obligations: Complying with consumer rights legislation, commercial laws, and legal information requests from authorized official institutions.

4. Transfer of Personal Data

Your personal data may be transferred to the following recipient groups only for legitimate purposes and on a "need-to-know" basis:

  • Service Providers: Our e-commerce infrastructure providers, cloud server services, secure payment institutions, and logistics/cargo companies.

  • Business and Solution Partners: Corporate agencies providing marketing automation and data analytics services.

  • Authorized Public Institutions: Courts, law enforcement agencies, and regulatory administrative authorities within the scope of legal obligations.

5. Cookies and Third-Party Links

Cookies are used on our platform to optimize the user experience. Our site may contain links to external websites managed by third parties. PİNKO BUTİK is not responsible for the privacy practices or content of such external platforms. It is the user's responsibility to review the privacy policies of the linked sites.

6. Data Security and Retention Period

Your personal data is protected with industry-standard encryption protocols (SSL), firewalls, and authorization restrictions. Your data is kept in our secure environments for the duration required by the processing purpose or until the legal statute of limitations stipulated in the relevant legislation (e.g., periods specified in commercial laws for financial records) expires.

7. User Rights

As a data subject, you have the following rights under applicable data protection legislation:

  • To learn whether your personal data is being processed,

  • To request information if your personal data has been processed,

  • To learn the purpose of processing and whether they are used in accordance with their purpose,

  • To know the third parties to whom your personal data is transferred domestically or abroad,

  • To request the correction of your personal data if it is incomplete or incorrectly processed,

  • To request the deletion or destruction of your personal data within the framework of the conditions stipulated in the law.

8. Policy Updates

PİNKO BUTİK reserves the right to unilaterally update this Privacy Policy without prior notice to adapt to technological developments and changes in legal legislation. The changes made will take effect on the date they are published on our website.